Silbert Realty & Management Company Consummates Sale of Repositioned South Street Morristown Trophy Location
- Nick Maciejewski

- Oct 8
- 2 min read
According to Brian S. Silbert, President and CEO of the company that bears his name, the firm is extremely proud to announce that it has successfully completed the sale of the prominent 15,000 SF commercial building, located at 211-213 South Street in Morristown, New Jersey. This high-profile single story commercial building formerly included a Rite Aid, and when the drug store chain closed Morristown, longtime owner the Mintz Partners hired Silbert Realty to re-position, and manage their property followed by the recent sale. Situated on 2.02-acres with 53 on-site parking spaces, 211-213 South Street benefits being adjacent both Walgreens and Kings Supermarket, less than ¼ mile from the four way interchange of I-287 and Route 24, and a “gateway to downtown Morristown.” Its strategic location affords exceptional visibility, access, and pedestrian foot traffic, making it the most desirable investment opportunity of its kind during 2025 within robust Morristown.
According to Mintz family longtime principal Alan Mintz, When Silbert was retained to lease and sell the property, it was minimally occupied, solely by Coldwell Banker Realty Services. Recognizing the untapped potential of the vacant portion, Silbert implemented a broad based, leasing strategy that focused on attracting businesses desirous of entering the Morristown marketplace to sell the property at a later date.” Silbert negotiated a long-term lease for 4,193 SF with Alpha Fit Club, a rapidly expanding regional boutique fitness brand known for its community-driven group training model, with approximately fourteen NJ locations. Alpha Fit Club delivers inclusive, results-oriented workout experience, positioning itself as a leader in the regional fitness market.
The successful lease signing with Alpha Fit Club significantly enhanced the property’s value and appeal in conjunction with considerable property renovations to position the asset for sale during 2025, thereby allowing for a potential future owner occupant to utilize the remaining vacant areas with basement storage. Capitalizing on the momentum, Silbert identified and secured qualified buyers desirous of opening a liquor store and the strategic alignment between tenant stability and buyer vision facilitated a smooth transaction, underscoring Silbert’s ability to maximize asset value through experience and market knowledge.
Reflecting on the transaction, Silbert commented, “Anytime you can consummate a sale within one of New Jersey’s premier downtowns, it’s an accomplishment. I’ve been negotiating transactions within Morristown for many years and know the demographics, attributes and needs of the community and businesses. According to Mintz, “the Silbert team between leasing, property management, construction management and disposition did an outstanding job for us.” The 211-213 South Street transaction highlights Silbert Realty & Management Company’s continued leadership in New Jersey’s commercial real estate market. Under Brian S. Silbert’s guidance, the firm remains committed to delivering exceptional results through strategic marketing, deep market insight, and an unwavering commitment to client objectives.
Unrelated to 211-213 South Street, Silbert Realty & Management Co for over ten years has been responsible for marketing/leasing of prominent Shoppes on The Green and The Metropolitan, the two most prominent redevelopments on the Morristown Green.

















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