Assessing company locations, whether existing or potential new markets, is critical in today's retailing environment for multiple reasons, including sales growth, market penetration to capture more of the key consumer dollar, obtaining and enhancing critical mass, thereby allowing for greater efficiency in advertising and the use of central corporate resources and back office staff.
However, meeting expansion goals on a timely basis has become even more difficult in today's challenging economic climate thereby requiring a greater deal of coordination, strategic planning and aggressive pursuit of qualified opportunities in the ultra competitive New Jersey metro area retail environment. Meeting such expansion goals is where Silbert Realty & Management Company, Inc., is among the leaders in tenant advisory services bringing to the benefit of its corporate, franchise and regional clientele a depth of market knowledge, experience, long-standing relationships with all major landlords and a thorough understanding of the development process.
Such factors combined with in-house state-of-the-art 21st century software technology, market research and broker insight all of which will prove invaluable in your evaluation for expansion contracting and/or re-positioning of store format. To facilitate such critical areas of real estate facilities, Silbert Realty& Management Company, Inc., will act as an extension of your real estate department becoming completely responsible to perform the following functions:
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Understand, identify and locate your typical customer. | |
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Locate existing stores within Silbert Realty & Management Company, Inc.'s specified geographic territory so as to understand current market penetration and pinpoint areas that are currently not being served or are being under-served. Such analysis would entail: | |
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Studying your existing store data to determine the primary and secondary trade areas for customers; | |
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Preparing demographics that identify the location of the target customer; | |
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Comparing that data with existing retail trade areas including competitors, so as to determine the primary markets to penetrate while taking advantage of existing consumer shopping patterns; | |
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Identifying the most optimal potential sites through Silbert Realty & Management Company, Inc.'s extensive contacts with landlords, developers and brokers whether that site is an existing retail project, an adaptive reuse of a building, or a ground-up opportunity; | |
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Reviewing, determining and responding to all site submissions from the real estate community. | |
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Disseminate a full color specification sheet to area landlords/developers, real estate
brokers and municipal consultants including presentation of same at the New York,
Pennsylvania and Las Vegas ICSC convention, along with insertion of the retailer’s
specifications on our web page. Additional market exposure will occur based upon
quarterly advertisement in the Star Ledger and Deal Makers and various other trade
journal publications... |
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