Silbert Realty & Management Company - Commercial Real Estate

Expansion into new store locations, whether existing or new markets, is critical in today's retailing environment for several reasons, including sales growth, market penetration to capture more of the key consumer dollar, obtaining and enhancing critical mass, thereby allowing for greater efficiency in advertising and the use of central corporate resources and back office staff.

However, meeting expansion goals on a timely basis has become even more difficult in today's vibrant economic climate thereby requiring a greater deal of coordination, strategic planning and aggressive pursuit of qualified opportunities in the ultra competitive New Jersey metro area retail environment. Meeting such expansion goals is where Silbert Realty & Management Company, Inc., is among the leaders in tenant advisory services bringing to the benefit of Strauss Discount Auto a depth of market knowledge, experience, long-standing relationships with all major landlords and a thorough understanding of the development process. Such factors combined with in-house state-of-the-art 21st century technology and reproduction capabilities will prove invaluable in your expansion efforts. To facilitate such expansion plans, Silbert Realty & Management Company, Inc., will act as an extension of your real estate department becoming completely responsible to perform the following functions:


	Understand, identify and locate the typical Strauss Discount Auto customer.
	Locate existing stores within Silbert Realty & Management Company, Inc.'s specified geographic territory so as to understand current market penetration and pinpoint areas that are currently not being served or are being under-served. Such analysis would entail:
		Studying your existing store data to determine the primary and secondary trade areas for customers;
		Preparing demographics that identify the location of the target customer;
		Comparing that data with existing retail trade areas to determine the primary markets to penetrate while taking advantage of existing consumer shopping patterns;
		Identifying potential sites through Silbert realty & Management Company, Inc.'s extensive contacts with landlords, developers and brokers whether that site is an existing retail project, an adaptive reuse of a building, or a ground-up opportunity;
		Reviewing, determining and responding to all site submissions from the real estate community.
		Disseminate a full color Strauss Discount Auto specification sheet to area landlords/developers, real estate brokers and municipal consultants including presentation of same at our leasing booth for the New York, Pennsylvania and Las Vegas ICSC functions, along with insertion of Strauss Discount Auto specifications on our web page. Additional market exposure will occur based upon quarterly advertisement in the Star Ledger and Tri-State Real Estate Journal and various trade journal publications...

Flying Turtle Studio 2002